Stories sell. It’s as simple as that. Research has shown that numbers do not easily stick in the long-term memory of most people. By some estimates, messages delivered as stories can be up to 7X more memorable than facts alone. From London Business School we know that people retain 70% of information through stories, but only 5-10% from facts. The brain processes visuals 60x faster than words. The combination of facts and stories releases strong synergies and puts you in a significantly stronger position, regardless of whether you work with sales, consulting, project management, etc.
“Stories are up to 22 times more memorable than facts alone,” and when stories and data are combined, “it can pull at the audience, both intellectually and emotionally” – Jennifer Aaker (n.d.), a professor of marketing at Stanford Graduate School
But knowing that stories are an effective means of communicating messages, does not make you a star to execute them successfully. Whether you’re struggling to get sales prospects to buy into your message, make a customer see the project progress, or just want to make your sales presentations more effective, storytelling can help you.
In this course you will be introduced to storytelling, what it is, research and facts, how you can use storytelling to engage your audience, key components of storytelling, do’s and don’ts, how to stand out – and not blend in, how to use storytelling in sales and projects. In section 2 we will show 4 examples from the InsightsRadar Assessments and give inspiration about how to use them. The purpose of this e-learning course is to give you inspiration and insight into storytelling, how great an advantage it can be for you to use storytelling, and that storytelling is obvious to use with Assessments.
